Direct Mail Resources

Direct Mail Coupons    Whether you and I personally use them or not coupons are a big deal. For years consumers have grown accustomed to using them. 88% of consumers surveyed by advertising and marketing company Valassis use paper coupons they’ve received in the mail.    Retailers have even...

Creating an Effective Direct Mail List   Your Direct Mail List is possibly the single most important element to an effective direct mail effort. Your response rates absolutely depend upon it. In fact, 40% of your direct mail success relates to your mailing list.   To ensure you have the...