Dimaco Blog: Direct Mail Resources

  1. START WITH A PLAN   With Direct Mail Advertising you must take the overall marketing strategy in mind. It is tempting to launch a direct mail campaign without first documenting a marketing plan, but if you do so, your chances of hitting even......

Direct Mail Coupons    Whether you and I personally use them or not coupons are a big deal. For years consumers have grown accustomed to using them. 88% of consumers surveyed by advertising and marketing company Valassis use paper coupons they’ve received in the mail. ......

There are many elements that are critical when you design your direct mail piece. However for this post we will discuss only 2 things. Defining what your offer should be, and what format will work best for our customer/clients.  If you are wanting to do......

Creating an Effective Direct Mail List   Your Direct Mail List is possibly the single most important element to an effective direct mail effort. Your response rates absolutely depend upon it. In fact, 40% of your direct mail success relates to your mailing list.   To ensure......

  Direct Mail Postcards   So you want to send Direct Mail Postcard advertisements? Dimaco has been in the Direct Mail Advertising business for over 30 years. We know a thing or two about Postcards, and how to optimize them to be the most effective.......

SAVE ON POSTAGE   The best way to save money is list hygiene. Next to list hygiene, is format (postcards are cheaper than letter or package mailings).  After list and format, the biggest cost savings is in your choice of postage. Postage regulations are complex, to......

1. Tangible Asset. Most companies have incorporated digital into their campaigns. Which arguably everyone should do due to the fact that we spend so much of our time on computers. However, having an advertisement piece that your customer can hold and potentially even use, like......