Dos and Don’ts

Dos and Don’ts

This article is a few years old, but I happened across it this afternoon and I think it has tremendous merit!  Jerry Whitehead really simplified a few dos and don’ts for direct mail campaigns.  My favorite piece of advice… Don’t forget to follow up!

Read Jerry’s dos and don’ts here.

 Jenn writes a thank you note to follow up with a client who responded to a mail piece.

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