Good Shirt… Bad Shirt

Good Shirt… Bad Shirt

T-shirts: the good the bad and the unprofitable!

Take a look around, promotional shirts are the most popular promotional item used in the business world today. Why? Because they work!  But, that doesn’t mean a thing unless your shirt stands up to the same rigorous ROI tests as your other advertising and you can guarantee it will make major contribution to your growth strategy. So, how do you do that?

It’s simple.  All you need to do is stop thinking of it as a free gift.  Instead, think of it as one of the most profitable advertising investments you could ever make and make it work for you so that it helps retain existing customers and attracts new ones.

Once you see your T-shirt as a mobile ad for your business, you will quickly see why a quality shirt is actually a great advertising choice with some of the highest ROI.

Think of it in these terms. For your shirt strategy to be successful, it must:

  • be something your customer will wear – and wear often. People feel good in quality attire. If your customer feels good wearing it, they will eagerly talk about your business and do the selling for you.

  • be eye-catching and memorable. Everyone wearing your shirt becomes a human billboard. A stand out shirt is a great conversation starter. Your business will gain many positive impressions.

  • be durable and long lasting.  For a one time investment, you get a big bang for your buck.  Your shirt will snag the interest of anyone that sees it including friends, family, co-workers, acquaintances, etc.

So, when planning to use a promotional shirt, ask yourself if it meets these requirements:

  • Would you wear the shirt in public?

  • Does the shirt positively reflect your company’s image or brand?

  • Will the shirt generate interest in your business time and time again?

  • Does the shirt reinforce your relationship with your customers?

Your shirt and your customer work every day selling for you – promoting your brand in a positive light while attracting new customers.  For the fraction of the cost of conventional advertising, your shirt will give you the type of exposure normally reserved for large companies with significant advertising budgets.

How much is a new customer worth to you?

Quick facts:

According to the Global Advertising Specialties Impressions Survey (2010):

  • T-shirts are the second-most commonly owned promo product in the U.S

  • The average cost per impression for a promotional shirt is around $0.005

  • A shirts gets at least 344 impressions in a month

  • A quality shirt is kept for at least six months

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