Marketing Articles

This article from Target Marketing talks about relevant personalization – trigger data as we call it.  This is an incredible tool for your mail pieces to really target your client on a personal level. Personalization is a proven way to help increase your direct mail...

Here is an article today from United GMG, How Your Paper Choice Can Affect Your Mail Campaign, that deals with the importance of choosing the right text or cover stock for your direct mail pieces. (Click the title above to read more) This is very much...

The following is a great article from Target Marketing, How to Overcome Resistance With Direct Mail.  It talks about way to gain your target audience's attention in meaningful ways. The author, Summer Gould, even provides some helpful tips on how to better engage by getting direct to...

Click here for an interesting article that identifies 3 Simple Ways to make sure your direct mail pieces are opened! Entrepreneur Marketing Boot Camp breaks it down, and identifies seemingly simple things you can do to help your next direct mail piece succeed! Joseph finds a piece that...

The Digital Marketing arena is booming and its only going to increase in 2018. Check out these 13 Keys to Success in the Digital Era. This article from Business2Community by Angela Hausman really showcases crucial steps to succeeding digitally.  Take her advice, you won't be disappointed in the...

This article is a few years old, but I happened across it this afternoon and I think it has tremendous merit!  Jerry Whitehead really simplified a few dos and don'ts for direct mail campaigns.  My favorite piece of advice...

Sometimes knowing where to start can be the biggest battle when it comes to effectively marketing your company.  Deciding on a vehicle, choosing a target, establishing a call to action...

T-shirts: the good the bad and the unprofitable! Take a look around, promotional shirts are the most popular promotional item used in the business world today. Why? Because they work!  But, that doesn’t mean a thing unless your shirt stands up to the same rigorous ROI tests...