Who Are You Mailing To?

Who Are You Mailing To?

So, you’ve got this great mail campaign all thought through… The art is eye catching, the offer is compelling — But, who are you going to mail it to?

It can be a tricky thing for companies to narrow down their current customers, and then target new consumers that share their same qualities and hopefully consumption habits!  Luckily, there are many helpful companies and brokers out there that specialize in lists for businesses to purchase for mailing purposes. The following is a smart and really helpful article by Craig Simpson from Entrepreneur.com. He skillfully pulls apart the details to consider when not only deciding on who to mail to, but also how and from whom to purchase various types of lists.

Click here to read more…

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